Real life examples of the human side of going international

Whether you already have established a presence in another country or you are thinking about it, and particularly if your organization is a SME, here are some examples of issues you may encounter and ideas as to how to either resolve or manage them. You have an agent or a representative You are not sure that this person truly understands and represents the uniqueness of your offering, whether product or service, and your culture, your way of doing business. Perhaps you are correct. In that case it may be time for a face-to-face meeting. The aim would be to enquire about their understanding of your needs and...about their requirements and needs. Indeed I have met or spoken with many who feel

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