
Real life examples of the human side of going international
Whether you already have established a presence in another country or you are thinking about it, and particularly if your organization is a SME, here are some examples of issues you may encounter and ideas as to how to either resolve or manage them. You have an agent or a representative You are not sure that this person truly understands and represents the uniqueness of your offering, whether product or service, and your culture, your way of doing business. Perhaps you are co

Real life examples of the human side of going international
The human side of doing business internationnally: issues and possibilities